Lead Product Manager, Fan Experience
SeatgeekThis Senior Product Manager role focuses on the end-to-end ecommerce fan journey. You will own the cross-functional experience from initial marketing touchpoints through landing pages and checkout for a ticketing platform.
What you’d own
- End-to-end fan journey from marketing channels to checkout
- Cross-cutting features like price display, notifications, and trust signals
- Automated quality checks for consistent experience across surfaces
- Roadmaps for partner Product and Marketing teams
Who it’s for
A fit if you…
- ✓8+ years of product management in e-commerce, marketplaces, or travel
- ✓Proven ability to influence and ship work through teams you do not manage
- ✓Strong fluency in paid marketing, SEO, and AI-driven discovery
- ✓Experience with pricing, trust signals, or design systems across multiple surfaces
Not for you if…
- ✗You prefer direct ownership of a single squad or product surface
- ✗You prefer clear, localized requirements over cross-functional influence
- ✗You are looking for a role without heavy emphasis on AI tools and automation
Reading between the lines
- The phrase 'no single team owns them' and 'influence rather than direct ownership' implies you will spend significant time navigating organizational complexity and stakeholder management.
- The requirement to 'prototype ideas with AI coding tools' suggests a high expectation for technical self-sufficiency and modern workflow adoption.
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Benefits
Full job description
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. By catering to both fans and rightsholders, we're powering a new, open entertainment ecosystem where fans have effortless access to experiences, and venues have seamless access to their audiences. Because everyone should expect more from ticketing. Most fans don't start their ticket search on SeatGeek.
They start with a conversation with ChatGPT, a Google search, an Instagram ad, a team's website, an email, or a link from a friend. What happens in the first few seconds after they land decides whether they find their tickets with us or go back to searching. Today that journey spans many surface areas and responsible teams. We're looking for a Lead Product Manager to focus on the end to end experience, from the first touchpoint through landing and onto the event page, including fans who leave and come back.
Once fans land, you'll also own the consistency of the features that follow them across every surface, such as price display and fee transparency, credits and incentives, notifications, saved and followed events, and our guarantee and trust signals. Fans meet these everywhere, yet no single team owns them. This role doesn't have its own squad. You'll deliver through other teams' roadmaps. That means setting the strategy, making the case, and partnering closely with PMs, engineering and design leads, and marketers to turn a fragmented journey into one experience.
If you're energized by impact through influence rather than direct ownership of a single surface, this role is for you. What you'll do Drive the vision, strategy and metrics for how fans get from marketing channels (paid search, paid social, SEO, affiliates, partner links, email, push) through landing and through checkout Stay on top of how discovery is changing, including AI assistants, AI-driven search and social commerce, and bring those opportunities to the right teams Optimize the strategy for landing experiences (performer, venue, category and campaign pages, plus app deep links), so what fans see matches the ad, email or search that brought them Lead the charge for cross-cutting features fans meet after they land, such as price display, credits and incentives, notifications, saved and followed events, and trust signals Set up automated quality checks that keep the experience consistent as teams ship, from checks that price display, trust signals and other shared features match across surfaces, to evals for AI-powered experiences and AI agents that continuously walk key fan journeys.
Use them to catch broken experiences, regressions and drop-off spikes before fans feel them Map the full journey, find where fans drop off between teams, and build the case for fixing those gaps with data, research and clear sizing of the opportunity Dig into the data yourself: analyze funnel, channel and experiment results, monitor journey metrics for shifts, and turn what you find into clear recommendations for partner teams Run continuous discovery on the shopping experience, including fan research, data deep dives and competitive teardowns, and turn what you learn into a steady pipeline of ideas and experiments for partner teams Shape the roadmaps of our Product and Marketing Teams.
Bring prioritized, well-scoped opportunities into planning and get them committed Run regular working sessions with partner teams to keep journey work aligned, sequenced and moving Work AI-native: prototype ideas with AI coding tools to win buy-in from partner teams, use AI to synthesize research and data at speed, and share the workflows that work so other PMs adopt them Champion the fan journey across the company, celebrate wins, and mentor junior members of the product team What you have 8+ years of product management in consumer e-commerce, marketplaces or travel, including work on acquisition funnels, landing experiences or growth A proven ability to get work prioritized and shipped by teams you don't manage Working fluency in paid marketing, SEO, AI-driven discovery, and attribution Strong experimentation, analytical and written communication skills Experience with pricing, trust or design-system work that spans many surfaces, and strong attention to detail Bonus: Experience using automation or AI tools to monitor product quality at scale Bonus: live events or ticketing experience Our stack You absolutely do not need experience with all of these, but we thought you might be curious.
Tools can be learned, so we care much more about your general engineering skill than knowledge of a particular language. Languages: Python, Go, C#+.NET Core, Swift, Next.js, TypeScript Client Platforms : iOS, Android, Web (Desktop/Mobile) Technologies: OAuth2.0 Identity Management, Payment Tokenization Event-driven Technologies: RabbitMQ, Kafka Datastores: Postgres, Redis, Memcache, Elasticsearch Cloud: AWS Version control: Git (Gitlab) Perks Equity stake Discretionary annual bonus Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely A WFH stipend to support your home office setup Unlimited PTO Up to 16 weeks of fully-paid family leave 401(k) matching Student loan matching program Health, vision, dental, and life insurance Up to $25k towards family building, reproductive health services and Gender-affirming care $500 per year for wellness expenses Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical $360 per quarter to spend on tickets to live events Annual subscription to Spotify, Apple Music, or Amazon music The salary range for this role is $152,000 - $220,000 USD.
This role is equity eligible. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location. SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law.
As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us! To review our candidate privacy notice, click here .
About Seatgeek
See all roles →SeatGeek is a live-event ticketing marketplace and platform where fans buy and sell tickets to sports, concerts, and theater, known for its Deal Score feature that rates how good a listing's price is. Beyond the consumer app and site, it runs SeatGeek Enterprise, a primary-ticketing system that teams, venues, and rights holders use to sell and manage their own inventory. It operates in a two-sided market against Ticketmaster and StubHub, monetizing through fees on both resale and primary sales. The company is a late-stage private business that has raised roughly $580 million and remains a widely watched IPO candidate after an earlier SPAC deal fell through.
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