Director, CRM Product Management
Instructure, Inc.This Director of CRM Product Management role involves managing the Salesforce ecosystem as a core product. You will lead a team and oversee roadmap strategy for Sales Cloud, Service Cloud, and CPQ integrations.
What you’d own
- Salesforce roadmap (Sales Cloud, Service Cloud, CPQ)
- Third-party app integrations
- CRM data integrity and quality
- A four-person product management team
Who it’s for
A fit if you…
- ✓Experience managing Salesforce as a core enterprise product
- ✓Ability to lead and mentor a product team
- ✓Skilled at translating requirements for engineering teams
- ✓Comfortable influencing VPs and executive stakeholders
Not for you if…
- ✗Seeking a pure individual contributor role
- ✗Preferring a non-technical CRM environment
- ✗Uncomfortable with complex enterprise system integrations
Reading between the lines
- The transition to 'Agentforce Revenue Management' suggests a heavy focus on integrating AI into existing workflows.
- The distinction between your team (product) and the systems team (build/engineering) implies a high need for cross-functional coordination.
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Benefits
Full job description
Compensation: $180K – $200K
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:
Job Description Summary
Instructure is hiring a Director, CRM Product Management to own Salesforce as a product. You'll set the roadmap for Sales Cloud, Service Cloud, CPQ, and the third-party apps connected to them, working with directors, VPs, and executives to decide what gets built and why. It's a big moment to join: we're moving from Salesforce CPQ to Agentforce Revenue Management and expanding how we use AI across the CRM. You'll lead a four-person team that refines and translates requirements, runs delivery and testing, and keeps CRM data clean. You'll work hand in hand with the Director, CRM Systems, and their eight-person CRM administration, development, and engineering team, which owns the build. This is a remote role that reports to the VP, Enterprise Systems and Technology.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
- Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
- Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
About Instructure, Inc.
See all roles →Instructure is the education technology company behind Canvas, the learning management platform used by tens of millions of students, teachers, and administrators across K-12 schools, universities, and corporate training. Beyond the core LMS, its portfolio includes tools like Impact for adoption and Mastery for assessment, plus Bridge for employee development, spanning the full learning lifecycle from grade school to the workplace. The business runs on institutional contracts with schools, districts, and universities, where Canvas is a deeply entrenched system of record. Headquartered in Salt Lake City, Instructure went public, was taken private, re-listed, and in late 2024 was taken private again by KKR and Dragoneer in a roughly $4.8 billion deal. For a PM, it offers scale and a mature product at a company navigating a new private-equity chapter.
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