Formula

1 open role

Formula (by Fjor Nutrition) is a consumer mobile app for sustainable weight loss built around specific dietary lifestyles like anti-inflammatory, Mediterranean, and carnivore eating. It offers personalized meal plans, goal-driven recipes, and food tracking where users log meals by snapping a photo, scanning a barcode, or using voice, plus personalized feedback and habit nudges. It's a direct-to-consumer subscription product; the company grew out of a top-ranking keto diet app with several million installs and hundreds of thousands of subscribers. It's a small team, so a PM here would own a lot of surface area across onboarding, tracking, and retention in a competitive consumer health space.