Product Manager (SEO SaaS Product)- Bilingual Mandarin Required

This Product Manager role oversees the roadmap and execution for an SEO SaaS product targeting Shopify merchants. You will lead the development of site diagnostics, keyword analysis, and AI content generation tools.

What you’d own

SEOWILL product roadmap and feature prioritization
Product specs for diagnostic scores and optimization suggestions
AI-generated content quality and GEO strategy
Pricing tiers, conversion flows, and merchant onboarding

Who it’s for

A fit if you…

✓You have 3+ years of experience with at least 1-2 years in SEO tools or marketing tech.
✓You possess deep technical SEO knowledge including crawlability, indexing, and site architecture.
✓You are fluent in Mandarin Chinese (native or near-native).
✓You have B2B SaaS experience owning the full product lifecycle from discovery to launch.

Not for you if…

✗You prefer a generalist role without deep domain expertise in SEO.
✗You are looking for a trainee position or mentorship-heavy onboarding.
✗You do not have experience with data analysis using SQL or A/B testing.

Reading between the lines

The requirement to 'drive meaningful product outcomes independently' suggests a high degree of autonomy and a lack of heavy hand-holding.
The focus on 'translating technical SEO concepts into merchant-friendly experiences' implies you will be the primary bridge between complex engineering capabilities and non-technical users.

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Benefits

401kPTO

Full job description

About the Role Base Location Required: NC, CA, IL, TX, NJ SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants — helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting. We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own SEOWILL's roadmap and execution.

This is not a trainee role — you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently. What You'll Do Product Planning & Delivery Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting Lead features from discovery through design, engineering, and launch — to post-launch review Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content SEO Domain Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape Translate technical SEO concepts into merchant-friendly product experiences User & Market Research Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis Turn merchant pain points and market signals into prioritized product decisions GTM & Commercialization Define product packaging, pricing tiers, conversion flows, and new user onboarding Partner with Sales and CS to improve trial-to-paid conversion and merchant retention Requirements What We're Looking For Required Bilingual Mandarin Chinese, able to read, write, speak in Mandarin 3+ years of product management experience, with at least 1–2 years focused on SEO tools, SEO SaaS, or content/marketing technology Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch Data chops — SQL basics, Excel/dashboards, and A/B testing Nice to Have Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores) Background in AI content generation, GEO, or AI-powered SEO tool Experience designing merchant onboarding or conversion optimization flow Familiarity with technical SEO: structured data ( schema.org ), Google Search API, sitemap management Has personally run SEO campaigns, built a website, or operated an online store Benefits Starting Pay: 90 - 150k depends on experiences, open to negotiation 401(k) PTO Paid Holidays Insurance

About CWILL

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CWILL (formerly Channelwill) builds a unified post-purchase and retention suite for Shopify and DTC brands, covering order tracking, returns and exchanges, shipping protection, loyalty programs, reviews, and email marketing. Founded in 2014 and based in Cary, NC, the platform serves over 30,000 merchants including brands like Quince, DJI, and Stila, and carries a 4.9-star rating across 15,000+ Shopify reviews. CWILL layers in AI for exchange suggestions, review summaries, and automated support, though the core value is tying every post-purchase touchpoint into a single revenue-recovering system. For PMs, it is a strong example of Shopify ecosystem distribution with product breadth across the full post-checkout lifecycle.

E-commerce & RetailMarketing & Sales Tech