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Senior Product Manager (Viral Video Ads)

Zeely Inc.

This Senior Product Manager role focuses on scaling a consumer AI platform for viral content creation. You will lead growth, retention, and subscription monetization for a product with over 1 million users.

What you’d own

  • Product strategy aligned with business goals
  • Web and mobile user flows
  • Subscription monetization models
  • A/B testing and retention strategies

Who it’s for

A fit if you…

  • ✓7+ years of experience including leadership roles
  • ✓Experience with subscription-based products
  • ✓Proficiency in Amplitude, Firebase, and AppsFlyer
  • ✓Strong background in B2C and growth marketing

Not for you if…

  • ✗You prefer a slow-moving environment (the company is growing 4x year-over-year)
  • ✗You lack experience with heavy data analytics or A/B testing
  • ✗You prefer working without cross-functional coordination across Marketing and Engineering

Reading between the lines

  • The mention of 'freedom to implement ideas' suggests a high degree of autonomy and less hand-holding.
  • The requirement for 'Upper-Intermediate English' implies a global, distributed team where clear written communication is vital.

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Full job description

Join us as a Senior Product Manager (Viral Video Ads) and take ownership of one of Zeely's most strategic product directions.

We're looking for a product leader who can define the vision, shape the strategy, and build an AI-powered experience that helps businesses consistently create viral short-form videos for organic growth. You'll work at the intersection of AI, product, content creation, and social media, turning user insights into features that drive activation, retention, and long-term engagement.

Zeely AI is a platform that uses artificial intelligence to generate viral UGC videos and ad banners, as well as launch effective ad campaigns on Facebook and Instagram, helping small businesses become visible and scale.

We already have 1,5M+ users in the US and are consistently growing 4x year-over-year. Today, Zeely is ranked among the Top-1 products in its category on the US market, and our team has grown to 200+ specialists.

WHAT YOU NEED TO JOIN US:

  • 7+ years of experience as a Product Manager (B2C background is highly valued), including leadership roles.
  • Proven track record of scaling digital products.
  • Strong analytical skills — ability to work with data, conduct market research, and turn insights into actionable ideas.
  • Experience with subscription-based products.
  • Hands-on knowledge of product analytics (Amplitude, Firebase) and marketing analytics (AppsFlyer, Google Analytics).
  • Deep understanding of marketing and product metrics.
  • Experience running A/B tests.
  • Proven results in implementing retention and growth strategies.
  • Ability to plan, prioritize, and manage release cycles (close collaboration with product and engineering teams).
  • UI/UX design culture fit.
  • Solid knowledge of Jobs-To-Be-Done and other product methodologies.
  • Upper-Intermediate English or higher.

WHAT YOU’LL BE WORKING ON:

  • Develop and execute product strategy aligned with company vision and business goals.
  • Build and optimize key user flows (web & mobile).
  • Drive product growth and performance through data-driven decision-making.
  • Optimize monetization models, especially subscriptions.
  • Coordinate cross-functional collaboration with development, marketing, analytics, and design teams.
  • Implement modern product management approaches and improve internal processes.
  • Analyze markets and competitors to bring innovative features.
  • Run A/B tests and introduce changes based on analytics to boost engagement and retention.
  • Contribute to scaling the product: launching new features and expanding to new markets.
  • Work closely with stakeholders across Engineering, Marketing, Admin, and Customer Success to hit strategic goals.

WHY YOU’LL LOVE WORKING WITH US:

  • Work with cutting-edge technologies and develop AI-driven tools.
  • Join a strong A-player team.
  • Freedom to implement ideas and directly impact the product.
  • Build a product that is already a Top-5 player in its vertical in the U.S.
  • Be part of a global company with opportunities to grow into top leadership positions.
  • Work in a startup growing 4× year-over-year in the U.S. market.
  • Fully remote work with an option to join us in our cozy Warsaw or Kyiv offices.

RECRUITMENT PROCESS:

Recruiter Interview → Hiring Manager Interview → Test Task → Hiring Manager Review → Interview with C-level → Reference Check → Job Offer

You’ll be working directly with stakeholders. This is your chance to join a fast-scaling startup at an exciting stage and build your career with us.

Apply now — let’s talk!

About Zeely Inc.

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Zeely is an AI ad creation platform aimed at small businesses and solo sellers who want more sales without becoming full-time marketers. You paste a product link and Zeely generates UGC-style video ads, static creatives, and conversion-optimized copy, then helps launch and optimize paid or viral campaigns across Facebook, Instagram, Google, and TikTok. The product deliberately keeps marketing simple for non-designers, with plain-language metrics and ready-made templates, and is sold via subscription through its mobile and web app. Founded in Ukraine in 2022 by Forbes 30 Under 30 founders, Zeely now serves over a million businesses with a strong US base. For a PM, it offers fast-growing, AI-first consumer-SMB product work in the crowded ad-creative space.

Marketing & Sales TechAI & Machine Learning

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