Product Manager

This Product Manager role focuses on a suite of marketing technology applications. You will manage the product lifecycle from research and requirements to cross-functional execution and client-facing demos.

What you’d own

Multiple applications within the Polaris IQ platform
Roadmap development and squad leadership
User research and market data analysis
Requirement gathering, workflows, and acceptance criteria

Who it’s for

A fit if you…

✓3+ years in digital marketing or marketing technology
✓Experience translating business needs into technical requirements
✓Ability to manage ambiguity and prioritize without oversight
✓Strong communication skills for cross-functional alignment

Not for you if…

✗You prefer a purely internal role without client-facing components
✗You prefer a highly defined roadmap with minimal research/discovery
✗You lack experience in the digital marketing agency ecosystem

Reading between the lines

The requirement to 'triage questions' and 'identify patterns' suggests you will handle significant amounts of bug triaging and customer feedback loops.
The inclusion of 'client conversations' and 'sales demos' implies a high level of visibility and accountability for the product's external success.

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Full job description

You Will Be
Owning multiple applications within Polaris IQ, leading the squad responsible for delivering your roadmap, and contributing to the broader Wpromote Product roadmap Conducting user research, analyzing market and product data, and developing clear use cases and recommendations to evaluate and prioritize opportunities Translating user and business needs into requirements, workflows, acceptance criteria, and prioritized work for Engineering and Design Partnering across Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver, launch, and drive adoption of valuable and reliable product experiences Representing Polaris IQ in client conversations, sales demos, internal meetings, and cross-functional planning Using product usage, adoption, feedback, and business performance data to evaluate success and guide future decisions Triaging product questions and issues, identify patterns, and escalate bugs, risks, and opportunities for improvement

You Must Have
3+ years of experience in digital marketing, marketing technology, or a digital agency, with a strong understanding of how agency teams deliver marketing services for clients Experience translating user or business needs into product requirements, priorities, workflows, or deliverables Experience working with technical and cross-functional teams to move initiatives from idea through execution Strong communication, facilitation, analytical, and critical-thinking skills, with the ability to create alignment and make informed recommendations Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work

Nice to Have
Product management, product operations, or software development experience, particularly in SaaS or marketing technology Hands-on experience in paid search, paid social, programmatic, SEO, content, creative, analytics, measurement, or another digital marketing discipline Experience working with marketing data, APIs, integrations, dashboards, reporting, SQL, BigQuery, or product analytics tools Experience with Jira and Agile/Scrum practices Experience supporting client-facing demos, training, enablement, launches, proposals, or go-to-market initiatives