Second Nature

Second Nature is a Resident Experience Platform for single-family rental property managers, bundling Resident Onboarding with a fully-managed Resident Benefits Package — eight perks like renters insurance, air filter delivery, credit reporting, identity protection, pest control, and group-rate internet — lease-enrolled and orchestrated by its Maestro product. It serves 2,500+ property management companies and over 2 million residents, with measurable outcomes like a 38% drop in HVAC work orders and a 64-point average credit-score lift for residents. Founded in 2012 and based in Raleigh, NC, the company is remote-first and runs on values like 'pirate ship, not a cruise ship' and 'extreme ownership.' It recently raised a $22M Series B led by Sienna VC.