Rula

Rula is a mental health care platform that connects patients with therapists and psychiatrists who accept insurance, making it easier to find and book in-network mental health appointments. Unlike most therapy marketplaces that are primarily out-of-pocket, Rula focuses on insurance-covered care — addressing the access and affordability barrier that keeps millions of people from getting mental health treatment. The company works with thousands of therapists across the US and has built a clinical operations layer to support quality and continuity of care. Rula is venture-backed and targets the large, underserved market of people who want mental health care but struggle to navigate the insurance-covered provider landscape.