Growth Product Manager
RebrandlyThis Product Manager role focuses on the growth motion of a link intelligence and analytics platform. You will own the end-to-end self-serve funnel to drive conversion from signup to paid.
What you’d own
- The full PLG motion: signup, activation, and conversion to paid
- Identifying high-intent accounts for sales team outreach
- Roadmap and prioritization of conversion activity
- Growth levers including onboarding flow, pricing tests, and messaging
Who it’s for
A fit if you…
- ✓3-5 years experience in SaaS growth or PLG product roles
- ✓Experience partnering with marketing on demand-gen and landing pages
- ✓Ability to write high-quality copy for value messaging and pricing
- ✓Self-sufficient in data analysis using tools like Metabase and Mixpanel
Not for you if…
- ✗You prefer highly polished experiments over rapid, 'messy' signal gathering
- ✗You want to work on technical infrastructure or data modeling/dbt
- ✗You are looking for a management track role rather than an IC role
Reading between the lines
- The emphasis on 'speed of learning' over 'polished' results suggests a high-autonomy environment where you must make quick decisions with imperfect data.
- The requirement to 'gather your own data' and the mention of Claude integration implies a need for high self-sufficiency in technical workflows.
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Benefits
Full job description
{"company": " About Rebrandly Rebrandly is a link intelligence and analytics platform that helps businesses create, share, and track branded short links, so marketing teams can see which campaigns actually drive results, not just clicks. Businesses use Rebrandly to keep their branding consistent across every link they share, whether it's in a social post, text message, or QR code. It also gives them visibility into how those links are performing and who's clicking them.
Rebrandly is a fully remote company with employees across the US and Europe, and our platform is trusted by millions of users worldwide, including global brands like Versace, Toyota, PayPal, and Zillow. ", "role": " About the Role Reporting to the VP of Product, you will work with the Growth Product Feature team. We have a large self-serve business with a traditional product-led growth motion. You'd own PLG motion end to end: getting new signups to the point where the product is genuinely useful to them, turning that into paid, and spotting the accounts that have outgrown self-serve so our sales team can talk to them while they still care.
We're not looking for someone who just runs the funnel as it exists today; we want someone who looks at it and sees the three different funnels we haven't tried yet. Your main number is self-serve conversion growth (signup \u2192 activated \u2192 paid). New self-serve MRR is the business outcome; conversion is what you're accountable for moving. Compensation: $150k - $180k (if in USA) Location: Remote, USA (East Coast time zone strongly preferred), Ireland, Canada (non-Quebec) Rebrandly does not sponsor work authorization needs; candidates must have proper work authorization to work in the United States, without sponsorship.
What you'd work on first Focus on Activation and Signups, turning into engaged users, turning into customers. Finding the accounts worth a conversation with sales. How we'd want you to work Gather your own data. We have a strong foundation across our data warehouse, Metabase, Mixpanel, and MCPs to connect everything to Claude. We are looking for someone who can navigate the data fluently without a lot of support. You'll have more to work with than you might expect!
A lot of useful data is accessible and the engineering team is strong and can deliver well. We have modern tooling and strongly embrace AI. Much of what you will need to be successful is already in place. Think big, validate fast. We want bold ideas: a reimagined onboarding flow, a genuinely different pricing test, a new way of routing high-intent accounts to sales, tested in whatever way gets you a real signal fastest, not the most polished one.
Twenty hand-picked accounts emailed to a rep can validate a routing idea before you'd ever finish building a scoring model. This is about speed of learning, not smallness of scope: we'd rather have a messy signal on a big idea in three weeks than a clean one in three months. You own the roadmap and prioritization of what will create conversion activity and drive real revenue for the business. Stay close to real users. Replays, support tickets, a few conversations a month.
The data will tell you where people get stuck but almost never why. What you need 3-5 years of experience supporting a PLG/self-service product where you owned the success of conversion to paid 3\u20135 years across product and growth work in a SaaS company, with a track record of ideas that were genuinely new, not just the next iteration on what was already there (bonus points if you have experience in Martech) Fluency in website, demand-generation, and product-marketing launch practices; you know how a launch actually ships, what makes a landing page convert, and how to work with those teams.
This matters more to us than technical depth; you need to have experience partnering with Marketing on growth levers You can write. Upgrade prompts, value messaging, and pricing copy are growth levers Enough comfort with product analytics and data manipulation to be self-sufficient; SQL fluency is a nice-to-have, not a requirement Willingness to work in revenue numbers as well as product events What you don't need Paid or SEO expertise. That sits with our marketing team Data modeling or dbt.
You'll query the warehouse, not build it Management experience. This is an individual contributor role for the foreseeable future If you're strong on most of this and thin on one piece, apply anyway and tell us which piece. Why Join Our Team: Rebrandly provides its full-time US employees with comprehensive benefits, including: Uncapped, flexible PTO Enjoy your birthday off as a floating holiday Company winter holiday closure the week between Dec 25- Jan 01 Medical, Dental, and Vision health insurance plans with 90% company contribution towards premiums for both employees and dependents Supplemental company-paid benefits include STD, LTD, Life and AD&D Insurance HSA, FSA, and supplemental life insurance options available Roth and Traditional 401(k) plans with company match Annual professional development budget for continued learning Fully remote work environment with flexible hours Collaborative team culture with significant autonomy and ownership Opportunity to make a direct impact on company growth and customer success Rebrandly is an equal opportunity employer.
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. "}
About Rebrandly
See all roles →Rebrandly is a link management platform that lets marketing teams create branded short URLs on custom domains, track click performance, and generate QR codes. It says more than a million brands use it, from startups to large enterprises, and it recently launched an MCP server and Claude connector for managing links at scale. The company sells subscription plans with a free tier and holds SOC 2, HIPAA, and GDPR compliance badges. The team is fully remote with flexible hours, describes itself as small and tight-knit, and encourages experimenting with AI, which makes it an approachable place for a PM to own a focused product.
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