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Senior Product Manager, AI

Kettle

This Senior Product Manager role focuses on AI/ML tools and workflows within an agency setting. You will manage the development of internal accelerators and client-facing features at the intersection of product and brand.

What you’d own

  • AI tool workstreams, requirements, and roadmap contribution
  • Prototyping via vibe coding and testing model capabilities
  • Backlog management and sprint cadence for AI tools
  • Translating client needs into technical build directions

Who it’s for

A fit if you…

  • ✓Experience building AI-powered features or workflow systems
  • ✓Ability to prototype and experiment with AI APIs/tools
  • ✓Comfortable working in a hybrid internal/client-facing context
  • ✓Skilled at navigating ambiguity to define clear project paths

Not for you if…

  • ✗You prefer pure product management without hands-on prototyping
  • ✗You prefer stable, long-term product cycles over agency-style work
  • ✗You prefer a purely internal role without client-facing communication

Reading between the lines

  • The mention of 'vibe coding' and 'getting hands-on' suggests a high degree of technical autonomy and a need for rapid, experimental execution.
  • The requirement to 'bring the client along' implies you will be responsible for managing stakeholder expectations during volatile AI development cycles.

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Full job description

Kettle designs digital products with soul, for some of the most ambitious consumer brands in the world. Our work lives at the intersection of product thinking and brand storytelling; products that are just as considered in feeling as they are in function. We are looking for a Senior Product Manager, AI to join our Product team. This is a builder role. You'll work on a cross-functional team of creative technologists and product designers, working on the tools, workflows, and accelerators that expand what Kettle and our clients can make.

You'll contribute to both sides of that work: owning the PM workstreams that give these projects shape and momentum, and getting hands-on when the work calls for it, whether that's vibe coding a prototype, testing a new model capability, or helping a client team understand what's possible. Candidates should have: Experience in product management in an agency, startup, or product environment, with a track record of contributing to AI-powered features, tools, or workflow systems The ability to own PM fundamentals on fast-moving workstreams: requirements definition, roadmap contribution, sprint planning, prioritization, and clear documentation that keeps a team aligned Hands-on experience building or prototyping with AI tools, whether vibe coding functional demos, prompting and chaining AI APIs, or rapidly exploring new model capabilities to stress-test an idea before it becomes a project Fluency across the generative AI landscape, with a strong instinct for what's newly possible and what's worth building Experience working in hybrid contexts, contributing to both internal and client project tooling, and adapting your communication style accordingly Strong communication skills: you can represent a technical workstream clearly to a client, and translate a client need into a concrete build direction for a technical team Nice to have: Experience working alongside or within a cross-functional product team, including creative technology and engineering partners Experience contributing to AI-focused client conversations or discovery work, helping translate emerging capabilities into something a client team can understand and react to We’d like to know that you can: You are able to articulate a clear path forward in an ambiguous space, turning an open-ended brief or emerging capability into a defined workstream with clear priorities and next steps Get hands-on with prototyping and experimentation, contributing to the work itself rather than just coordinating it Partner closely with creative technologists and product designers, operating as a peer contributor Bring the client along: translating what the team is building into something a stakeholder can understand, react to, and build on Manage the backlog and sprint cadence on AI tool workstreams, keeping momentum without over-engineering the process Adapt across engagement types, from rapid internal experiments to more structured client delivery The target range of base compensation for this role is $120,000–$150,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

About Kettle

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Kettle is a digital creative agency that designs and builds digital products and content-led experiences for large brands. It works across design and technology, with product design, interaction design and design system work a big part of the mix. As an agency, it earns revenue from client projects, and its team is spread across several US locations, with some remote roles. A PM here would be steering client work rather than a single in-house product.

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