Forward Deployed Product Manager

This mid-level Product Manager role focuses on AI/ML tools, acting as a bridge between customers and engineering to translate front-line needs into technical requirements while managing pilot programs.

What you’d own

Conducting deep discovery to validate customer problems
Managing pilot programs from start to closure
Training and onboarding customers on AI tools
Translating business problems into technical requirements for EPD

Who it’s for

A fit if you…

✓You have strong project management skills for running pilots
✓You can translate complex technical features for non-technical users
✓You enjoy hands-on customer interaction and training
✓You are capable of identifying new use cases independently

Not for you if…

✗You prefer working in isolation without direct customer contact
✗You prefer a stable, static product over rapidly evolving tools
✗You prefer high-level strategy over detailed technical requirement gathering

Reading between the lines

The phrase 'forward deployed' and 'hands-on guidance' implies you will be in the trenches with customers daily.
The mention of 'uncharted territory' suggests a high degree of ambiguity regarding how features will eventually scale.

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Benefits

Equity

Full job description

Compensation: $175K – $230K • Offers Equity

ABOUT THE ROLE

We are looking for a Forward Deployed Product Manager to act as the crucial bridge between our customers and our rapidly evolving product. Because our platform introduces fundamentally new AI capabilities, you will be responsible for guiding customers through uncharted territory and helping them transform their daily workflows. You will partner closely with Engineering, Product, and Design (EPD) to ensure that frontline customer needs directly shape our technical roadmap.

CORE RESPONSIBILITIES

Consistently meet with customers to proactively uncover additional tasks and workflows that can be automated within our platform.

Conduct deep discovery by drilling down into customer problems to validate their impact and design solutions using our AI products.

Manage pilot programs with strong project management skills to successfully guide deals to closure.

Train and onboard customers, providing the extreme hands-on guidance they need to navigate cutting-edge tools.

Relay exceptionally clear business problems and comprehensive technical details to the EPD teams when customers face blockers.

WHAT YOU'LL BRING

Clear Communication: The ability to translate complex product features for customers and relay precise, actionable requirements back to PM and EPD.

Proactiveness: A relentless drive to independently uncover new use cases, making the platform stickier and more valuable.

Deep Discovery Skills: A talent for digging three levels deep to fully understand the core pain points and mechanics of a marketer's workflow.

Project Management: A highly organized approach to running pilots and executing on strategic objectives to drive adoption.

Fast Product Learning: The agility to quickly become an absolute expert in our evolving products so you can effectively teach and empower others.

About Hightouch

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Hightouch is a reverse ETL and customer data platform that syncs data from cloud data warehouses directly into the business tools that teams actually use — Salesforce, HubSpot, Braze, Intercom, Facebook Ads, and hundreds more. It lets data and marketing teams define customer segments and audiences in SQL or a no-code builder, then activate that data in downstream systems without building custom pipelines. The company pioneered the reverse ETL category alongside Census and has grown rapidly as the modern data stack ecosystem matured. Hightouch is venture-backed and has expanded from reverse ETL into a broader composable CDP offering.

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