Staff Product Manager - Email AI

This Staff Product Manager role focuses on building generative and autonomous marketing intelligence for an AI-powered business operating system, specifically targeting email marketing automation and lifecycle journey creation.

What you’d own

Generative content and layout AI strategy
Autonomous Sequence AI capabilities
Predictive and send optimization engines
AI governance and quality safeguards

Who it’s for

A fit if you…

✓8+ years of SaaS experience with specific expertise in LLM integrations or generative AI
✓Deep knowledge of marketing automation and email campaign lifecycles
✓Proven ability to design intuitive, high-adoption AI-native user experiences
✓Data-fluent mindset capable of defining instrumentation and outcome-focused PRDs

Not for you if…

✗You prefer generalist product management without a focus on specific ML/NLP technologies
✗You prefer to work in a small, early-stage environment with less established infrastructure
✗You prefer roles that do not involve heavy cross-functional alignment across Engineering, Design, and GTM teams

Reading between the lines

The mention of 'multi-year vision' and '12-18 month roadmap' suggests a high level of strategic autonomy.
The focus on 'hallucination suppression' and 'guardrails' implies a need for rigorous quality control over raw model outputs.

Not sure this one is for you? See the best-fit roles across 1,627 open PM roles.

Paste your resume — it runs in your browser. Free, no signup, nothing uploaded.

Match my resume

Full job description

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact.
We’re proud to be a part of that.Learn more about us on our YouTube Channel or Blog Posts

Role Overview
HighLevel is accelerating its Email Marketing platform to become the AI-first communication engine for businesses worldwide. We are looking for a Staff Product Manager - Email AI to lead the vision and execution of our generative and autonomous marketing intelligence. In this role, you will transform how agencies and businesses create, optimize, and execute lifecycle marketing by building generative, autonomous, and predictive capabilities natively into our platform. Your mandate is to define the multi-year vision for Email AI—driving user adoption, campaign creation velocity, and engagement across the entire HighLevel ecosystem.
Key Responsibilities

Lead Generative Content & Layout AI StrategyDefine and execute the vision for prompt-to-email creation, AI copy generation, brand-aware messaging, and multi-language copy localization. Enable non-technical marketers to create production-ready email layouts and copy instantaneously.
Build Autonomous Sequence

Architect and deploy 'Sequence AI' capabilities that automatically design multi-step lifecycle journeys—such as lead nurture, cart recovery, onboarding, upsells, and re-engagement—from simple natural language prompts.

Drive Predictive & Send Optimization AILead the development of predictive recommendations, send-time optimization engines, automated subject line scoring, and dynamic personalized content fields to continuously maximize engagement rates.
Establish AI Governance & Quality SafeguardsMaintain high standards for responsible AI by establishing guardrails around brand voice consistency, content quality evaluation, hallucination suppression, and global privacy compliance.
Drive Product Strategy & Cross-Functional AlignmentEstablish a 12–18 month product roadmap for Email AI aligned with HighLevel’s broader company strategy. Partner closely with core AI, Engineering, Product Design, Customer Success, and Go-To-Market teams.

What Success Looks Like
First 90 Days
Strategic Roadmap: Formulate a comprehensive vision and 18-month strategic roadmap for Email AI and autonomous lifecycle generation.
Instrumentation & Quick Wins: Establish baseline performance metrics and identify quick-win enhancements in generative text/layout prompts based on initial user feedback.
Cross-Functional Alignment: Align core AI research, engineering, and product design teams on key priorities and architecture milestones.
First 12 Months
General Availability Launch: Launch Email AI and Sequence AI into General Availability (GA) with widespread adoption across HighLevel accounts.
Creation Velocity Uplift: Drastically reduce campaign creation time for non-technical users through natural language prompt-to-layout capabilities.
Autonomous Journeys: Deliver production-ready Sequence AI capabilities that automate complex multi-touch customer lifecycle journeys.
Requirements
Experience: 8+ years of Product Management experience in SaaS, with focused expertise building AI/ML products, LLM integrations, generative AI interfaces, or prompt engineering workflows.
Domain Expertise: Deep understanding of marketing automation workflows, email campaign lifecycle, and generative text/image/layout applications.
UX Excellence: Proven track record of designing intuitive, high-adoption AI-native user experiences that simplify complex technical capabilities.
Product Craft: Data-fluent mindset with experience defining instrumentation, writing clear outcome-focused PRDs, conducting user research, and tracking engagement metrics.
Leadership: Strong stakeholder management skills with a history of driving cross-functional alignment across Engineering, Design, AI, and GTM teams.
Nice-to-Have
Specialized ML Background: Background in predictive modeling, recommendation engines, or natural language processing (NLP).
Global Experience: Experience designing features for international audiences, including multi-language support and localized content generation.

Additional Information
EEO Statement:
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

We encourage you to review our Privacy Policy before submitting your application

About HighLevel

See all roles →

HighLevel (GoHighLevel) is an all-in-one sales and marketing platform that agencies, marketers, and small businesses use to capture, nurture, and close leads, with CRM, funnels, automations, messaging, payments, and AI features bundled into one system. Its standout model is white-labeling: agencies resell the platform to their own clients under their own brand, which has built a large community of so-called SaaSpreneurs. Founded in 2018 by Shaun Clark, Varun Vairavan, and Robin Alex, it now powers more than two million businesses and crossed $1B in customer-facing revenue, raising a Series C round led by General Atlantic. HighLevel is a remote-first company with hubs in Dallas and Tampa, flexible PTO, paid family leave, and employer-paid health benefits.

Marketing & Sales TechAI & Machine LearningGenerous PTOParental leave