Senior Product Manager - GenAI
EnvatoThis Senior Product Manager role focuses on integrating generative AI into creative workflows for a global platform. You will own a specific product area, moving from discovery through launch and iteration.
What you’d own
- Defined GenAI product areas
- Experimental prototyping with emerging models
- Balancing model performance with cost and reliability
- Post-launch success measurement and iteration
Who it’s for
A fit if you…
- ✓Experienced in SaaS or AI products
- ✓Possess practical fluency in generative media and APIs
- ✓Comfortable prototyping using AI tools personally
- ✓Experience with creative professional tools (design, film, etc.)
Not for you if…
- ✗Prefer highly defined roadmaps over navigating ambiguity
- ✗Prefer purely theoretical research over hands-on technical experimentation
- ✗Seek a role without heavy cross-functional alignment requirements
Reading between the lines
- The mention of 'what we're not interested in adding AI somewhere because we can' suggests a high bar for practical utility over hype.
- Requirement to balance 'quality, performance, reliability, and cost' implies significant pressure on technical feasibility and unit economics.
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Benefits
Full job description
About Envato
At Envato, we empower creative pros to thrive.
We're here to help creatives bring their ideas to life, supercharge their workflows, and equip them with an unparalleled toolkit they can use anywhere. With unlimited access to world-class assets, innovative AI tools, and hands-on tutorials, we deliver what creatives need today - and are continually evolving our offering. As AI transforms the creative landscape, we’re committed to building what’s next for the future.
We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Customer First, Build our Future, Make it Happen and Embrace Diversity guide everything we do, shaping how we work and grow.
You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.
What you’ll do
You’ll work within Envato’s broader GenAI strategy, owning a defined product area and taking initiatives from discovery through to launch and iteration. You’ll spend time understanding customer problems, exploring product opportunities and working out where generative AI can meaningfully improve creative workflows. That means using customer research, product data, experimentation and your own hands on understanding of GenAI to make decisions about what we should build, test, improve or stop. You’ll get hands on with the technology too. You’ll experiment with emerging models, use AI to explore concepts and prototype ideas, and build a practical understanding of what different models can and can’t do. Then you’ll work closely with Design and Engineering to turn the strongest ideas into high quality experiences, balancing creative quality and customer experience with model performance, reliability, scale and cost. And the work doesn’t stop at launch. You’ll define how success is measured, understand how customers are actually using what we build and use evidence to keep improving it.
What we’re looking for
You’re an experienced Product Manager who has owned complex customer facing product initiatives from discovery through to launch and iteration, ideally in SaaS, technology or AI. You have strong practical fluency in generative AI and generative media. You understand models, APIs and emerging capabilities well enough to work closely with technical teams, and you’re comfortable using AI yourself to prototype, explore and test ideas. You’re also interested in creative people and how creative work actually happens. Our customers are designers, filmmakers, editors and creators. You need to understand the difference between an AI output that looks impressive in a demo and one that is actually useful in professional creative work. Experience with creative products or tools would be particularly valuable. You can take customer, technical and commercial information and turn it into clear priorities and product decisions. You’re comfortable navigating ambiguity, making trade offs and working autonomously without needing every step mapped out for you. You’ll work closely with teams across Product, Design and Engineering, so you’ll also need to communicate clearly, build alignment and bring people with you. Why Envato? Because there aren’t many roles where you get to work at the intersection of creative professionals, generative AI and a global product already used at scale. We’re not interested in adding AI somewhere because we can. We want to work out where it genuinely makes creative work better. And there is still a lot to figure out. That’s the interesting part.
Additional Information
Life at Envato
- Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need
- Work from Anywhere: apply to work in another location for up to 3 months per calendar year.
- Connection Budget: an annual budget to connect with the team IRL where and when possible.
- Learning Budget: study leave and an annual budget for you to put towards your learning and development.
- Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs.
- Wellbeing: access to a holistic assistance program that provides support in many areas of life and health.
- Volunteer Leave: 2 days per calendar year to volunteer and give back to the community.
- Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.
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About Envato
See all roles →Envato is a creative subscription service, best known for Envato Elements, that gives designers, video editors, marketers and other creative professionals unlimited downloads of templates, stock assets, fonts and music, plus a growing set of AI tools for image, audio and video. It has operated since 2006, started in Australia, and sells mainly to freelancers, agencies and businesses on a subscription basis. Shutterstock acquired the company in 2024. Its stated values include putting customers first and acting quickly with intention, which gives product managers a mature subscription business to work on while the AI tooling is being layered in.
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