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Lead Product Manager, New Verticals

AirOps

This Senior Product Manager role oversees the exploration and validation of new growth channels for an AI search platform. You will act as a founder-in-residence to identify and launch 0-to-1 product lines.

What you’d own

  • 0-to-1 channel and product incubation
  • Quantitative experimentation and hypothesis testing
  • Analytics foundations and funnel tracking
  • Investment hypotheses and GTM playbooks

Who it’s for

A fit if you…

  • You have a founder's mindset with experience leading 0-to-1 bets in hyper-growth environments.
  • You are highly quantitative and can write SQL to build your own analytics frameworks.
  • You excel at building low-fidelity MVPs to validate demand before engineering begins.

Not for you if…

  • You prefer a defined roadmap over navigating total ambiguity and blank space.
  • You prefer working with pre-built dashboards rather than extracting your own data.
  • You prefer steady, incremental improvements over high-velocity experimentation.

Reading between the lines

  • The 'founder-in-residence' framing implies you will have significant autonomy but also the pressure of being accountable for the success or failure of new business lines.
  • A focus on 'quant-heavy experiments' and 'proving/disproving viability' suggests a heavy emphasis on data science and unit economics over purely qualitative user research.
  • The requirement to 'command the room with executive buyers' implies you will be the primary face of the product for high-stakes, external stakeholders.

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Benefits

EquityPTOParental Leave
Full job description
Location Type: Hybrid Location: New York City or San Francisco Employment Type: FullTime Department: Product ABOUT AIROPS AirOps is the full-service platform for brand growth in the age of AI search. As consumers shift from traditional search engines to platforms like ChatGPT, Claude, and Gemini, the entire ruleset of growth is being rewritten. Buyers now rely on agents to discover, recommend, and purchase products and services for them. If your brand isn't part of the answer, you aren't in the running. Our platform offers everything a brand needs to get found, recommended, and earn trust. We work with category leaders, including teams at Ramp, Chime, Airbnb, ServiceNow, and Rippling, to drive visibility and accelerate growth from AI search. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective, we're headquartered in San Francisco, New York, and Montevideo. ABOUT THE ROLE We're scaling AirOps into a full-stack AI Search offering for brands, and we need someone to own the build from the inside. As the Lead Product Manager for New Verticals, you are effectively a founder-in-residence with the scale, capital, and speed of AirOps behind you. Your mandate is pure exploration and validation: identify untapped marketing and acquisition channels, run aggressive quant-heavy experiments, build out robust reporting foundations, and formulate clear hypotheses on where AirOps should make multi-million dollar product investments next. You won't just be managing a roadmap; you'll be navigating total ambiguity, diving into SQL and funnel analysis, co-building with top customers, and transforming early performance signals into AirOps’ next core product lines. If you thrive on blank space, hyper-growth pace, and pure 0-to-1 ownership, this is your playground. WHAT YOU'LL OWN - 0-to-1 Channel & Product Incubation: Uncover, size, and test brand-new channels of business to expand AirOps into a complete growth marketing ecosystem. - Data-Driven Experimentation: Formulate crisp hypotheses and run rapid, quantitative tests to evaluate activation, adoption, and expansion potential before committing heavy engineering resources. - Measurement & Data Foundations: Build the core analytics foundation (funnel tracking, success metrics, leading indicators, custom dashboards) to rigorously prove or disprove channel viability. - Investment Hypotheses & Playbooks: Turn validated experiments into repeatable GTM playbooks, pricing models, and strategic business cases that guide company-wide resource allocation. - Customer Co-Building: Partner directly with forward-thinking marketing and growth leaders to translate ambiguous edge-case feedback into scalable product bets. WHAT YOU'LL BRING - The Founder Archetype: You’ve founded a company, led a product at an early-stage startup, or spearheaded 0-to-1 growth bets inside a hyper-growth company. - Strong Quantitative & Data Background: Deep experience with data-heavy products and analytics frameworks. You don't just consume dashboards - you build them, write your own SQL, analyze complex funnels, and make confident calls with incomplete data. - Hypothesis-Driven Mindset: High-velocity instinct for testing. You know how to build low-fidelity MVPs and track early signals to validate demand before over-engineering a solution. - Relentless Product Prioritization: Exceptional product instincts that balance customer empathy with brutal prioritization. Saying "no" to low-leverage ideas to focus entirely on high-potential growth vectors. - Executive Presence & Co-Building Skill: High bandwidth to command the room with executive buyers, operate alongside technical teams, and collaborate across Growth, Data, Product, and Sales. NICE TO HAVES - Experience building or scaling data-dense products within MarTech, AdTech, SEO, AI Search, or Content Marketing. - Prior history navigating rapid expansion phases ($10M → $50M+ ARR) at a venture-backed tech company. OUR GUIDING PRINCIPLES 1. Extreme Ownership 2. Quality 3. Curiosity and Play 4. Make Our Customers Heroes 5. Respectful Candor BENEFITS - Equity in a fast-growing startup - Competitive benefits package tailored to your location - Flexible time off policy - Parental Leave - A fun-loving and (just a bit) nerdy team that loves to move fast!

About AirOps

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AirOps is a growth platform that helps marketing teams optimize their visibility across AI search engines like ChatGPT, Perplexity, Gemini, and Google. The platform tracks citations, monitors share of voice, and deploys an AI agent called Quill to execute content strategy, from refreshing existing pages to identifying content gaps and managing off-site mentions. Customers include well-known B2B brands like Ramp, Carta, Webflow, and Apollo. AirOps targets growth and marketing leaders who need to scale content production without losing brand voice, sitting at the intersection of SEO and the emerging AI search landscape.

Marketing & Sales TechAI & Machine Learning

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