Sr. Product Manager - Growth

Location: United States of America - Remote / Home Office Department: Digital Experience - Product Job Summary: The Senior Product Manager – Growth will own the strategy, experimentation roadmap, and execution of growth initiatives across iHerb’s B2C ecommerce experience. This role is accountable for driving measurable improvements in acquisition, engagement, conversion, retention, and lifetime value across web, app, and owned marketing channels. This is a hands-on role where you will be responsible for identifying friction in the customer journey and run high velocity experiments to optimize the funnel. You are a "full-stack" growth thinker who understands how to use data and insights to unlock revenue and customer value at scale. Job Expectations: Own the end-to-end strategy for growth initiatives, focusing on conversion rate optimization (CRO), referral loops, and retention mechanics. Identify, prioritize, and execute high-impact growth opportunities across ecommerce surfaces and owned channels. Translate business goals into clear product requirements, participate in agile development processes, including backlog prioritization, sprint planning, and reviews. Design, deploy, and analyze A/B and multivariate tests across web and app platforms to improve key funnel metrics. Work closely with Engineering to build scalable growth features and with Marketing to align paid/organic traffic with high-converting product experiences. Partner with Data and Analytics to define and track North Star metrics and leading indicators Lead a dedicated or cross-functional growth squad, managing backlogs and sprints with a high velocity of shipping. Clearly communicate results, learnings, and tradeoffs to executive and cross-functional stakeholders Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology. Knowledge, Skills, and Abilities Required: Proven track record of driving "move the needle" results in a B2C e-commerce or marketplace environment. Expertise in A/B testing and multivariate experimentation to drive data-driven decision-making. Proficiency in data analysis and interpretation, with experience using tools like Google Analytics, SQL, or similar. Comfort working with Engineers on APIs, tracking pixels, and data schemas to ensure clean attribution and event logging. Excellent communication skills with the ability to translate technical concepts to non-technical stakeholders. Ability to work effectively with Engineering, Design, Marketing, and Data in fast-moving, cross-functional teams. Solid understanding of APIs, event-driven architectures, data flows, and system integrations. Customer-first and outcomes-driven mindset. Experience in defining and managing product roadmaps and prioritizing features based on business impact and customer value. Strong understanding of UX/UI principles and best practices, with the ability to contribute to design discussions and wireframing. Experience working in an Agile/Scrum development process. Preferred: Direct experience optimizing international e-commerce funnels Background in SEO-driven product growth or referral program management. Experience supporting international or multi-brand e-commerce platforms. Experience Requirements: Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment. Education Requirements: Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred. #LI-JC1 The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations. Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents. Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies. For more information on iHerb benefits, visit us at iHerbBenefits.com . Anticipated Pay Scale: $1,000 — $220,000 USD Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com . Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. About iHerb iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries. Our vision is to become the #1 destination for health and wellness across the world. With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team: Focus on the Customer · Empower Our People · Be Entrepreneurial Pivot Quickly · Embrace Diversity Inclusion · Strive for Simplicity iHerb Benefits At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com . For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.