DemandTec

DemandTec sells AI-powered pricing optimization and trade-collaboration software to retailers and their CPG suppliers, covering everyday pricing, promotions, markdowns, and supplier-funded trade deals on one platform. Customers are grocery, convenience, apparel, specialty, and pharmacy retailers along with FMCG suppliers, with the platform claiming 120,000+ users across global retail networks and 7,800+ CPG/broker partners on its trade collaboration network. The company has 25+ years of history — originally a standalone, then acquired by IBM, then part of Acoustic, and most recently carved out as a standalone again under Longshore Capital Partners. For a PM, this is enterprise retail tech with deep demand-science roots, very long-tenured customers, and the operational reality of selling into merchandising and finance buyers at large retailers.